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Gen Z has mastered skincare, focusing on dewy, hydrated, and glow-ready skin. With countless options available, it’s hard to know which products deliver the best results. From cleansers to toners and a sunscreen that doubles as a highlighter, these Gen Z skincare products are all about results, simplicity and vibe.
In the United States, 75% of women and 60% of men use skincare products regularly. This is how popular this routine is. A great way to start is with a gel cleanser — this one is perfect for oily or combination skin. It removes dirt and makeup without leaving your face feeling stripped. If you’re just getting into skincare, this is a solid first step to add to your routine. Bonus — it smells super fresh.
This lightweight cream features support your skin barrier and deliver lasting hydration. Ideal for dry or combination skin, it’s fragrance-free, dermatologist-tested and absorbs quickly without a greasy finish. It reduces skin sensitivity and protect against external stressors.
Ask any Gen Z skincare enthusias and they’ll tell you — The Ordinary is that girl. This serum is known for clearing up blemishes, minimizing pores and giving skin a more even tone — without costing a fortune. It’s a go-to for anyone dealing with breakouts or oil control.
If your skin’s looking dull, this microdermabrasion scrub can help bring it back to life. Use it once or twice a week to smooth texture and reveal a natural glow. It’s a gentle but effective option — ideal for sensitive skin. And with 71% of adults claim they have sensitive skin, finding the right exfoliation method really matters.
This hyperpigmentation hero was made with melanin-rich skin in mind — but it works wonders for everyone. With tranexamic acid, niacinamide and papaya enzymes, it fades dark spots without harsh bleaching agents. One of the most innovative Gen Z beauty brands out there.
You’ve cleansed. Now lock in hydration. This toner does more than just prep your skin — it actively nourishes with a barrier-boosting blend of ceramides, squalane and panthenol. And with its milky texture, it feels extra luxe — even if your budget isn’t.
Wearing SPF 15 daily can reduce your risk of skin cancer by 40%, emphasizing just how important it is to finish your skincare routine with sunscreen. This multitasker protects with SPF 40 while delivering a luminous, dewy finish that doubles as a primer or subtle highlighter.
With Gen Z and Millennials representing the current and future of the cosmetic market, it’s clear that their skincare choices are shaping the industry.
The best Gen Z skincare products deliver real results, not just cute packaging. Whether you’re starting your routine or adding new products, these picks from Gen Z beauty brands are worth trying. Consistency is key for glowing skin.
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